Trademark
Trademark
FOR KNOWLEDGEABLE LEGAL COUNSEL
TRADEMARK ATTORNEYS SERVING MIDTOWN MANHATTAN NY
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Trademarks are everywhere, and they are the cornerstone of your business identity. They allow customers to instantly recognize your goods and services and trust the quality you deliver. Your trademark is crucial to your success, and Browne Law, LLC can help. We guide you through the entire legal process, from registering your trademark to aggressively protecting it from misuse by those who would exploit your company’s hard-earned goodwill. Call or contact us today to schedule your consultation.
What is a Trademark?
Think of a trademark as your business’s most valuable signpost. It’s the unique brand name, symbol, sound, or device that tells customers immediately where a product or service comes from, assuring them of its quality. This intellectual property builds your company’s essential goodwill with the public. We generally categorize these valuable assets as one of three types: trademarks, service marks, or collective marks.
How to Register a Trademark
The trademark registration process begins with one critical step: The Initial Search. To avoid costly delays and potential conflicts, we first conduct a detailed review of the federal trademark register (TESS at the USPTO) and perform a common law search (using major search engines like Google). This crucial due diligence is designed to ensure your proposed mark or business name isn’t already claimed. Depending on the complexity of your situation, we may utilize sophisticated third-party search vendors for an even deeper review.
The second step is the official application filing with the USPTO through the Trademark Electronic Application System (TEAS). Our trademark attorneys specialize in accurately completing the extensive documentation required by the USPTO. Regarding costs, the most common initial question we receive is, “How much does it cost to file?” The USPTO filing fee generally starts at $350, depending on your specific class(es) of goods or services.
Once filed, the USPTO assigns your application to an examiner for review. If the examiner finds no substantive issues, the trademark is published in the Official Gazette, allowing third parties a period to file an opposition. If this opposition window closes without incident, your trademark is officially registered. Should any issues or opposition claims arise during this process, our team is fully prepared to defend your trademark and vigorously protect your company’s intellectual property rights.
How Our Trademark Attorneys can Help
At Browne Law, LLC, our award-winning trademark attorney will partner with you through every phase of the trademark process. We not only file your application and meticulously track its approval, but we also maintain a commitment to constant, clear communication with you. Beyond registration, we offer comprehensive trademark consulting, providing tailored advice on the best strategies to protect your marks and other intellectual property assets. With significant experience defending against infringement claims, our team offers the high-level legal service your valuable IP requires.
Call or Contact Us Today
At Browne Law, LLC, we bring the caliber of counsel found at national and regional trademark law firms right to your service. Our experience spans a diverse client portfolio, including creatives, small to mid-size businesses, and dynamic entrepreneurs, ensuring we remain strategically informed on all relevant IP laws. We work tirelessly to protect and defend your valuable creations and inventions, keeping others from capitalizing on your accomplishments. To take the next step in creating, protecting, and defending your trademark rights, contact the office today to schedule a consultation.